Advertorials on the Internet
July 16, 2010
What is an advertorial?
An advertorial is an advertisement that is in the form of an editorial or news article. Advertorials should have disclaimers indicating they are paid advertisements. Most publications, including those on the Internet, will not accept advertisements that look exactly like the news stories contained in the newspaper, magazine, journal or Web site in which they are to appear. The tone of advertorials usually resemble press releases (news releases) rather than legitimate news stories.
Why are advertorials effective?
Advertorials are very effective because of their layout and content. The layouts are designed to look like the other articles in the publications (including online publications and Web sites). Content wise, they are written in an editorial style, which suggests that someone else has endorsed the product or service. By using quotes, facts and statistics, this is a very powerful forum. Advertorials are persuasive since the readers may assume they are news articles as more credibility is given to good editorial content than to paid advertisements.
Well crafted advertorials are written in much the same way as news articles. They are written in third person, use headlines and sub headlines, have a lead paragraph that hooks the reader, contain quotations and testimony from real people (often experts), comprise facts and statistics and include an ending paragraph that has a call to action for the reader.
SuperFoodsRx Advertorial
Below is an example of an Internet advertorial for SuperFoodsRx. This campaign generated hundreds of visits to their landing page and resulted in dozens of new orders each day.
Is Poor Nutrition Causing Serious Harm to Your Health?
Scientists have long marveled how some people in certain countries live remarkably long, healthy lives while we, in the west, suffer from high rates of chronic diseases and other health problems.
Computer analysis has enabled researchers to determine which populations are the healthiest and live the longest and analyze what these populations have in common.
The results point to one key factor; diet. The healthiest groups eat certain foods in much higher quantities – these foods have come to be called super foods.
Common problems such as lack of energy, poor skin and hair, and dramatic mood swings as well as serious problems such as diabetes, high blood pressure and certain cancers can also now be traced to poor nutrition.
Scientists have analyzed the super foods that these healthy populations eat and found they contain hundreds of micro-nutrient compounds, vitamins and antioxidants. A growing body of research from laboratory and human studies suggests that these nutrients work best in concert with each other, or synergistically.
Bottom line: Giving your body the right micronutrients in the right combination can make a huge difference to how long you live, how much energy you have, how often you get sick and even whether you get certain types of cancer or heart disease.
The problem of course is that we all live busy complicated lives. In a world of processed food and limited time, it is unrealistic to think we can eat the optimum diet including all of these super foods.
Enter San Diego, CA based www.superfoodsrx.com. This new company has addressed this problem by developing a daily nutritional supplement designed to provide the same mix of super-nutrients that are found in the so called super foods.
Dr. Steven Pratt is the developer of this remarkable nutritional system. A best selling author of nutrition and longevity books, Dr. Pratt also consults for top athletes and is a senior staff member at Scripps Memorial Hospital in La Jolla, California.
Just how remarkable is the supplement. Dr. Pratt commented, “The nutrients and antioxidants we use in SuperFoodsRx have been shown to decrease symptoms of fatigue and to increase the effectiveness of dieting by helping to reduce the appetite and boost metabolism. They have also been linked to a lower incidence of cancer, diabetes and heart disease. There are several key micro-nutrients we included that can help to improve your complexion and strengthen hair and nails and the premium omega 3 found in SuperFoodsRx has been proven to reduce stress and mood-swings and improve memory and focus.”
SuperFoodsRx is currently offering a free trial of their supplement system. You can learn more about the free trial offer at www.superfoodsrx.com
Have you ever come across an advertorial that you first thought was an independent news story?
Tags: advertorial, Dr. Steven Pratt, free trial offer, Internet, Super Foods Rx
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2010/07/19 at 3:12 pm
Excellent info. I just may have to try the free trial of this new “Super Food” supplement!
2010/07/19 at 2:58 pm
My curiousity was piqued by reading this article. I am always looking for ideas to help maintain my husband and my good health through diet and nutrition. We try to eat’right’, exercise and take vitamin supplelments to make up for nutrients we may be lacking; however, we still sometimes we do succome to fast/processed foods. This product sounds worth trying – thanks for the tip! : )